So you want to elevate your brand? Welcome to the club. Population: everyone with a logo and a dream. Know Your Audience (Or Pretend You Do) First things first—figure out who's actually going to buy your stuff. Create "buyer personas," which is just a fancy way of saying "make up a person named Sarah who's 32, loves yoga, and has strong opinions about oat milk." Survey your audience if you're feeling brave. Just be prepared for someone to tell you your logo looks like a sad p