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So you want to elevate your brand? Welcome to the club. Population: everyone with a logo and a dream. Know Your Audience (Or Pretend You Do) First things first—figure out who's actually going to buy your stuff. Create "buyer personas," which is just a fancy way of saying "make up a person named Sarah who's 32, loves yoga, and has strong opinions about oat milk." Survey your audience if you're feeling brave. Just be prepared for someone to tell you your logo looks like a sad p

Quick content hacks. If not, it will be fun to read.

Let's be honest. Your brand's music situation is a disaster. You're either playing royalty-free elevator music that makes people want to file their taxes, or you've got some intern's "Chill Vibes Only" Spotify playlist that includes both Enya and death metal. There's no in-between, and both options are sending customers running for the exit. But fear not! We're here to talk about music consultancy—aka hiring people who actually know what they're doing with sound so you can st